David Kinney President/Business Strategist The Kinney Group 578 Washington Blvd., #174 Marina Del Rey, CA 90292 Phone: 310-433-5776 Email: David@thekinneygroup.com Web: www.thekinneygroup.com

Member: Professional Services Group Business & Finance Group Professional Service: Consultant

BUSINESS BIO: THE KINNEY GROUP is a U.S.-based advisory firm that specializes in assisting small business owners to achieve their business goals through our proprietary business optimization system supplemented by trusted and proven associated third party business resources. OUR PHILOSOPHY Our philosophy is that every successful endeavor best begins with the question: ‘What’s the Goal?’ To optimize every interaction, begin with a clearly defined goal, followed by a clearly defined strategy to achieve the goal and a structured system to execute the strategy by systematically tracking and measuring performance on a consistent basis and taking appropriate, timely action to ensure goal achievement. OUR BELIEFS We believe that properly designed systems provide consistency, free up creativity and create a more alive and productive environment for companies. So we developed a system that can be seamlessly implemented into companies and unleash the full potential of all members of the organization while keeping everyone motivated and focused on the company vision. We believe that running a successful business is not rocket science; in fact, it’s mostly common sense, it’s just not common practice. We created a system that turns common sense into common practice. We also believe that business relationships should be based upon RESULTS. Thus, the bulk of our consulting fees are paid as a success fee. OUR PRODUCT Like most advisory firms, the primary product of THE KINNEY GROUP is the experience and expertise to save business owners the cost of mistakes and missed opportunities: unfocused business direction, misallocated resources, bad hires and terminations, lack of accountability, etc. Unlike most advisory firms, we have developed a systematic approach to optimizing the operation of our client companies. Our clients enjoy clarification of their business goals, refinement and clear and effective communication of the business strategy and consistent, objective dashboard monitoring of performance through the Critical Factors Management System complemented by professional oversight of the execution of the strategy; all supplemented with access to trusted, proven third party business resources (marketing, accounting, legal, financing, etc.). OUR CLIENTS We specialize in working with family owned or entrepreneurial businesses (founder is running the company) that have been in business for two years or more, have achieved a minimum of $2 million in sales, have a minimum of one level of management within the company and realize that they are stuck and/or do not know how to take the company to the next level or simply want greater control. OUR MISSION Our mission is to establish the Critical Factors Management System as the de facto management infrastructure and THE KINNEY GROUP as the most trusted and relied upon management resource for small business.